The Re-Brand of Ms. Hitch!

Falling in love is amazing. The excitement of meeting someone new brings out the best in all of us; the journey ahead feels like an open road full of possibilities…but then something happens: either the relationship starts to feel stale, or perhaps money issues, kids, or trying to figure out a comfortable work-life balance comes into play. Whatever the cause, the initial spark dims or goes out altogether, and the future becomes a long and winding road, full of pit stops, flat tires and heartaches. You must continue to do new things to keep the fire alive within a relationship to keep the “couple status” – in other words, stay relevant or get replaced by someone else who will!

Just like a relationship, you must always evolve to stay relevant your personal or business brand. It is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. EVERY product and service becomes sooner than later a commodity. What’s critical is for the company to keep its brand relevant by innovating and bringing to life new game-changing products or services. This is why I decided to do a complete overhaul with my new brand! I just love how it has turned out. It is an amazing feeling and I am so delighted to share it with you to offer my new and improved relationship services of my own. For now, see below the few ways for your relationship can prevent from going stale and stay relevant:

Sliding Into a Ditch — The Need-to-Know

According to studies, couples’ long-term satisfaction with each other and their relationship depends on a few key factors: thinking positively about each other, thinking about each other when they’re apart, acting affectionately toward each other, sharing new and challenging activities, and generally being happy in both their individual and shared lives. Oh, and having sex. Sounds great to us — but the truth is virtually no relationship elicits feelings of pure bliss all the time. It’s normal for people in long-term relationships to go through periods of lesser and greater intimacy; in fact, a decline in love and satisfaction after the doe-eyed period of a relationship is one of the most well-documented findings in Western marriage. Unfortunately, there’s no official definition or time frame for these relationship lulls, since they take different forms in different relationships. But general signs of being in a rut include fighting a lot, being bored, and lack of sexual interest or activity.

Kickin’ a Rut in the Butt — Your Action Plan

The good news is this: Since relationship ruts are a common phenomenon, people have put a lot of effort into finding ways to haul ourselves up out of them. Before trying to rejuvenate a relationship, remember there’snothing wrong with losing a little passion now and again; it’s normal. The important thing is putting in the effort to sustain the relationship (provided a person wants to, of course) even during those periods of “lesser intimacy.” On that note, Greatist presents a whole bunch of ways to bring a relationship back to peak satisfaction.

The Boredom Rut:
  • Try (exciting!) new activities. Doing things together is obviously key to maintaining a relationship — but doing the same things all the time can lead to boredom, which is linked to decreased relationship quality. Stave off the blahs by trying new and exhilarating activities together (sky diving, taking a weekend trip, riding roller coasters, a couples’ massage) — doing so can enhance relationship satisfaction. And don’t be afraid to get goofy! Cook dinner naked, play “the floor is lava,” practice your hide-and-go-seeking skills — playing together can boost relationship happiness. Still at a loss for ideas? Try reflecting on exciting things you did together in the beginning of the relationship, and recreate those experiences.
  • Create a “Couple’s Bucket List.” Work together to create a list of things you want to do together as a couple, without the “excitement” requirement (cook dinner together once a week, go to a café or bookstore, grab produce at a farmer’s market). Then choose three items from the list and tackle them over the next three months. Check out websites like HowAboutWe and HotDateIdeas to help take the guesswork out of date-planning.
  • Kick screens out of the bedroom. Ditch the TV, laptops, tablets, and phones and pay attention to each other instead.
  • Make mini-dates. Too busy for a weekly date night? Try eating breakfast together, meeting for lunch, or designating 20 minutes every evening for talking with each other — no distractions allowed.
The Fighting Rut:
  • Communicate about each other’s needs. Bottling it up can decrease personal emotional well-being and relationship satisfaction. Plus, when needs aren’t met in a relationship, the chances of infidelity and decreased satisfaction go up a bottle. Open the bottle by sharing with your partner what you need from a relationship, whether it’s emotional support or splitting the grocery bill.
  • Name what you like about each other. Express appreciation through positive feedback (not just negative, which we’re prone to focus on in a “fighting stage”) — doing so can help both partners feel more attractive and confident. Challenge yourself to sit down and make a list of things you like about your partner, and then share them.
  • Work out together. Not only does a duel sweat-blasting session increase work out motivation, it can also improve couples’communication. Get started with these kick-ass partner exercises.
  • Talk through problems with people outside the relationship.It’s easy for couples to get stuck in the same old fight patterns behind closed blinds. We can benefit from hearing how other people deal with similar situations, because it can give us ideas for changing our own approach — which will hopefully change the outcome of the conflict.
  • If you live together, share household chores evenly. Unequal distribution of chores is closely tied to rankled emotions. Bonus: Studies find that husbands and wives who do housework together have more sex.
  • Bounce back post-conflicts. Handling disagreements well — by, for example, practicing forgiveness and not judging each other — predicts more positive relationship emotions and satisfaction. It can help to remember that it’s less important to solve the conflict than it is to treat each other well even if there’s no solution to be found.
The Sexless Rut:
  • Take it online. Online sexual activity (like watching porn or having cyber-sex) alone and with a partner can increase both intimacy and the quality and frequency of physical sex . To keep things positive, seek out female-friendly porn or videos designed for couples.
  • Create a “fantasy jar.” Write out as many fantasies as you can think of, each on a separate piece of paper; and have your partner do the same. Stick ’em all in a jar, then take turns picking out of the jar and acting out the fantasies.
  • Put sex on the schedule. Toss out the idea that spontaneous sex is the only way to have good sex. When we’re crazy busy, sex can be one of the first things to go by the wayside. But sex (especially simultaneous orgasms!) is also key to maintaining intimacy and relationship satisfaction — so come up with a schedule for doing it, and stick to it.
  • Sext while you’re apart. It’ll build anticipation for fun times later in the day. Don’t want to use your work phone? Create “For Your Eyes Only” email accounts to communicate saucy messages while you’re away.
  • Shake things up. If you’re used to long, slow sessions like the ones Sting has (not really) had, change up routines by having the occasional quickie or getting jiggy with it in unusual places.
  • Don’t forget non-sexual touch. Hugs, massages, an arm slipped around a waist — these small actions can all boost feelings of affection.
The General Rut:
  • Don’t be embarrassed to seek external support. It’s probably not a great idea to propose couples therapy six weeks into a relationship. But for people in it for the long term, therapy is a reasonable (and sometimes necessary) choice.
  • Remember not all relationships are worth saving. Yes, relationships go through phases of lesser and greater closeness, but sometimes people just aren’t compatible. And emotional, physical, and/or sexual abuse is never okay. Not sure if you should stick around? The best bet is to see a personal or couples therapist for their take on the relationship.
  • Work on yourself first. Relationship satisfaction is tied to personal life satisfaction, so the happier a person is in general, the happier they’re likely to be with a given relationship. Don’t rely on a partner to make your life great; work to make a great life regardless of whom you’re dating.

Modified from a blog originally posted by the author in Contact Ms. Hitch for services to help with your relationship!